Sheboygan, Wisconsin – August 8, 2024 – The City of Sheboygan is excited to announce the creation of a temporary Designated Outdoor Refreshment Area (DORA) during the 2024 Mercury Racing Midwest Challenge, scheduled for August 9-11, 2024. This initiative, authorized by the Common Council through Ordinance 11-24-25 modified section 38-59 of the Sheboygan Municipal Code, aims to support local businesses and enhance the event experience for attendees.
About the DORA:
• Location: The DORA will encompass the South Pier district, as outlined in the attached “Temporary South Pier DORA District” map.
• Duration: The area will be active from 10:00 AM to 10:00 PM daily, beginning August 10th and concluding at 10:00 PM on August 11th.
• Permitted Activities: Within the DORA, individuals will be allowed to carry and consume intoxicating liquor and fermented malt beverages in designated areas, including sidewalks, closed roads, pedestrian paths, and grassy areas.
Guidelines and Restrictions:
• Alcohol consumption is prohibited on South Pier, Indiana Avenue right-of-way, parking lots, and private properties without permission.
• All beverages must be served in unbreakable, transparent, or semi-transparent containers. Glass containers are not permitted.
• The consumption of alcohol outside of the DORA is strictly prohibited.
• The City retains the right to suspend or terminate the DORA if necessary for public safety or due to non-compliance with the resolution’s conditions.
City’s Commitment:
The City of Sheboygan is committed to ensuring a safe and enjoyable environment for all participants. Additional police presence and refuse collection will be provided to maintain public order and cleanliness.
“We are thrilled to offer this unique opportunity for our community and visitors to enjoy the vibrant atmosphere of the Mercury Racing Midwest Challenge,” said Mayor Ryan Sorenson. “The DORA not only supports local businesses but also enhances the overall experience for everyone attending the event.”
For more information about the DORA and the 2024 Mercury Racing Midwest Challenge, please contact Veronica Valdez, Mayors Assistant/Communication Specialist at Veronica.Valdez@sheboyganwi.gov.
